Mission Statement

mission statement

If you’ve ever started a company, you know that the key part of getting your idea off the ground is developing a mission statement. This short paragraph introduces yourself and your idea to the world, and explains how you’re different and what you’re contributing to the (hopefully) greater good. Ever thought about writing a mission…

Read More

Cardboard Surfboard


You’ve been following the Every Third Thursday series from Signal Snowboards, right? It’s been going on for four seasons now, and the creators say it’s “changed the culture at Signal,” in a really good way. Taking a day off work to pursue creative ideas, with permission from work, that’s like, the dream. With this cardboard…

Read More

A Shared Moment with Israel Preciado

QP X Israel Preciado 11

This documentary film is the first in a series of Quality Peoples short films that take a brief glimpse into the lives of their collaborators and inspirations. Israel Preciado is a longboarder from Mexico and the unofficial Mayor of Sayulita. You might know Izzy as the face of QP, he’s the stoic guy in all…

Read More

More on Through the Surface, the Reef Mapping Project

Palmyra (2008)

Last week, we told you about a competition some surfer scientists have entered a National Geographic contest to get funding for a project to map our reefs. Voting is open until Sept. 29 so we got back in touch with Cliff Kapono and Clinton Edwards for more details on their project, the difficulties of finding…

Read More

Natural Handmade Clothing


We spend a lot of time focusing on the quality of our food — is it organic? local? grass fed? non-GMO? — but an area of life we often overlook when trying to be a more conscious consumer is our clothing. Not only is it important to buy clothes made locally, but certain fabrics are better than…

Read More

Getting Close – Byron Bay Surf Festival 2014

Russell Ord Photography

Online voting for the Byron Bay Surf Festival shorts competition will end soon, because the festival is only five weeks away. In preparation, the folks down under have completed their second promo video, “Citizens of the Sea,” which checks in with master shaper Bob McTavish and what he’s looking forward to this year.    Filmed and edited by…

Read More

Grain Surfboards Annual Re-Evolution Event


The Grain Surfboards annual Surf Re-Evolution event is coming up next Saturday, Sept. 27. It’s a full day of shaping demos, art, film premieres, live music out in York, Maine. It’s just beautiful out there this time of year, and there’s nothing better than 12 hours of surf-related activities and awesome people. If you’re nearby…

Read More

Waste Not, Want Not


More from Vanessa Ratjen and her Awesome-istic interviews. Today, we bring you Anna M, a woman who refuses to take waste for an answer.Anna MBy Vanessa Ratjen Anna says she’s received more than half a million cigarette butts in the mail this year. Gross? Maybe a little. But that’s a couple hundred kilos diverted from landfills, and it’s…

Read More