For more information on wholesale please reach us at scott@genericyouth.com

The Original Beach Towel Hoodie by Jeff Yokoyama.Made from repurposed Beach Towels and Hooded Sweatshirts

“Captain” T-shirtMade from repurposed USC football UniformsMade in Southern California

“Captain” T-shirtMade from repurposed USC football UniformsMade in Southern California

M.Nii presentsThe Parking Lot Jamat Ron Herman

Enjoy music by theMattson 2,Primobeers, and burgers fromYoki Shop. TheLongboard Collectors Clubwill be there with vintage boards and surf memorabilia along withTyler Warren, who will showcase his artwork and surfboards.Eric Trine, “maker of things,” will be hanging out by his one-of-a-kind beach chairs and other vendors will includeUnited 50andGreen Room Hawaii, for additional aloha spirit and authentic surf...

Next door isYoki’s Garden(2429 W. Coast Highway), the new home of Jeff Yokoyama’s unorthodox surf-wear brand Generic Youth, a collection of one-of-a-kind pieces made from discarded beach towels.

Inside the small shop, hoodies, vests and board shorts feature patchworks of logos, prints and colors that blur together like sun-soaked memories of summers gone by (an embroidered Ralph Lauren Polo Pony, the slogan “Aloha ’96″ and an old Maui...

made from men’s woven shirts and zip up hoodies