Award winning British filmmaker Chris McClean is known to push boundaries. This Monday he will continue doing what he does best with the premiere of his latest film “Urchin Howl.” The boundary here is the Internet. He’ll be releasing it exclusively on Instagram, which, they tell us, is a first for the social network.
“Urchin Howl” will roll out across seven days, with a new 15-second episode presented daily at 6:00 a.m. PT. Showcasing North Sea barrels, grinding Irish point breaks, hollow Central American beaches and gnarly Scottish Slabs, it features the talents of some of the most exciting names in European surfing like Kepa Acero, Fergal Smith, Freddie Meadows, Gabe Davies, Nico Von Rupp and Reubyn Ash.
“I like the idea of presenting surf film through a variety of formats, from the live cinematic experience with an audience, to the challenge of short format digital bytes,” explains Chris in a press release. “It was an idea I was thinking would work with a series of teasers for various projects, but ended up really liking how it looked. I threw the idea to CJ Mirra, he came back with the killer track that worked well with the choppy quirky style, so we ran with it. It’s awkward but that’s what I like about it.”
Chris McClean exploded onto the world stage in 2011 with his short film Uncommon Ideals. In February, 2013, his follow up Beyond the Scars beamed the Doggerland project into the homes of the masses via terrestrial TV.
Watch the URCHIN HOWL teaser
Series launches Monday 2nd September at 6:00 a.m. PT.
UPDATE: Download the whole thing here.