OH DAWN

Back in January, we told you about Living In Sea-Landa new short film series documenting the Scandinavian surf scene. While we patiently wait for the first episode, the filmmakers got back in touch to let us know they’re also coming out with this rad new clothing line. The brand, OH DAWN, and their AW13 collection stay true to their Nordic roots while aiming to “challenge the dull presumptions of surf and design.” Their style takes notes from the classics, with emphasis on clean lines, but they aren’t afraid to throw in a little chaos where necessary. 

They explain: “The Collection is based on the contrasts within the Copenhagen concrete, a DIY-approach to an alternative surf culture and the rawness and imperfection of the Scandinavian seascape…”

Scroll down for a preview of the collection. 

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