The Local Legendz Project Comes to Life

Leatherman Tools and professional surfer, Cyrus Sutton are announcing their plans to showcase deeply connected individuals who are quietly changing the world from their backyards through hard-work, innovation, craftsmanship and creativity through their new media collaboration, Local Legendz (#local_legendz).

The original multi-tool manufacturer from Oregon has begun development on a new line of tools for snow, skate and surf with other sports to follow in 2014. The company has partnered with Sutton to help develop the surf line specifically, as well as a new platform for showcasing creatives in their local communities and the outdoors who embody the spirit of the brand—doing, making, adventuring, inventing and crafting. The series will be broadcast on Korduroy.tv as well as a dedicated Tumblr site, local-legendz.tumblr.com.

“After surfing with Lee [Leatherman], and talking about the importance of ‘do-ers’ in society today, it was pretty clear that we wanted to pay a kind of homage to those people who are positive examples of original craftsmanship and self-sufficiency,” said Sutton, Korduroy.tv creative director. “We want to celebrate that lost art of dedication to a craft and explain how these people are able to create the fascinating things they do.” 

Lee Leatherman, son of Tool Group founder, Tim Leatherman has said he’s always felt a kinship to this do-er culture and is excited to be jumping into the company business with the products that are near and dear to his passion, surfing. “It’s what I grew up with. My dad was making the Leatherman tools out of scrap in the garage and beating the pavement for 10 years before someone took a chance on what he was doing. I watched him truly craft not only a product, but the whole company from the ground up. It was really born from his passion for travel and adventure and his intrinsic engineering personality of ‘figure-out-how-it-works’.”

Korduroy and Leatherman encourage the public to share a photograph and written description about their own Local Legendz on the Tumblr blog (local-legendz.tumblr.com) and/or through the hash tag #local_legendz. For eight consecutive weeks, a new winner will be chosen to win an exclusive Local Legendz Leatherman Wave tool as well as be featured on the Korduroy blog.

For more information on the partnership or the Local Legendz Project contact Juli Warner at Leatherman (juli.warner@leatherman.com/503-253-7826) or Natalie Jacobs at Korduroy.tv (natalie@korduroy.tv/619-929-9182).

About Korduroy.tv

Korduroy.tv is the intersection between creativity and the outdoors. Offering a platform for independent surf culture, Korduroy is pumping out fresh content daily in collaboration with filmmakers and artists from around the world relevant to the DIY outdoor experience.

About Leatherman Tool Group, Inc.

Oregon-based Leatherman Tool Group has been producing the world-famous  multi-tools for more than 30 years. Today the company’s tradition of preparing people for life’s work and adventures with innovative, high-quality, products continues to endure. Website: www.leatherman.com, Facebook: /leathermansport, Twitter/Instagram: @leathermansport.

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