A story about living life, the key to a youthful spirit and enjoying every moment along the way. When life gives you lemons, make some lemonade – Frank will show you the way.

Frank and the Tower from Recreational Equipment Inc. on Vimeo.

The first time REI member Frank Sanders saw Devils Tower was in the sudden brilliance of a lightning strike. It sent a wave of anxiety through him, but the next day he climbed The Tower. Forty three years later, he’s repeated that act more than 2,000 times and learned a thing or two about about going up and not growing old.

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