Terasu Presents: How To Find Freedom With A Gentem Fish

Gentem Stick has undoubtedly made a huge impact on the snowboard world by harking back to the roots of snowboarding, which lie in surfing. There’s an emphasis on understanding the terrain and thinking about what it means to be engaged with the mountains.   From Gentem:The wave and the snow. These two elements are similar…

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Terasu lauches their first book: Early Hues

This week, Terasu will make its first foray into tangible goods with Early Hues, a collection of stories and art from a diverse set of collaborators. The book was built thoughtfully, switching between paper stocks several times as the pages progress. The printer that made it is nestled at the base of the Japanese Alps…

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Interview With Terasu Creative Director, Max Houtzager

Terasu is a lifestyle brand rooted at “a cultural cornerstone for surf, bike, and snow; for creative expression, gastronomy, and well-being; for those who seek wherever it may be found.”   About Max Houtzager (right), founder and creative director of Terasu: Max has his Marin (just north of San Francisco) roots to thank for his immersion in…

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